Dillon Hill is where design meets business.
Recently, the team at Dillon Hill Studio was approached by topuxprogram.com, a new competitor in the UX educational ranking space. They needed branding and a website.
To kick off the project, the team at Dillon Hill Studio began by doing competitive research and conducting user research with UX students to understand the needs and behaviors of somone who wuld visit topuxprogram.com or their competitors. Using the research and target audience we created personas and user journeys to inform the design process.
Once the branding was decided on, the team at Dillon Hill Studio chose a unique purple and yellow, associated with royalty and education, perfect for a ranking website. An up arrow was chosen to represent upward mobility, ranking, and the desire to continue learning.
Throughout the project, the team at Dillon Hill Studio worked closely with the team at topuxprogram.com to ensure that the end result met their needs and expectations. The DillonHillStudio decided on a wordpress site that could be easily maintained by the client.
Based on the research, we created wireframes to map out the new website's layout and navigation. These wireframes were then reviewed and refined with the company's stakeholders to ensure they aligned with the company's goals and objectives.
With the wireframes as a guide, we got to work on the design of the website.
We kept the design clean and modern with a focus on making it easy for users to navigate and find the information they need.
We also incorporated the company's branding to give the website a cohesive look and feel.
With the design complete, I moved on to development using Webflow. This allowed us to create a responsive website that looks and functions great on all devices. We also integrated various features such as a contact form and live chat to make it easy for users to connect with the company.
The end result was a website that was easy to navigate and provided a great user experience. The website received positive feedback from users and the company saw an increase in user engagement and conversions.
In conclusion, with a little bit of research, wireframing, design, and Webflow development magic, XYZ's website went from being a maze to a smooth experience for users.